
The Union Party’s Triumvirate of Demagogues: Dr. Francis Townsend, Gerald L.K. Smith, and Father Charles E. Coughlin.
In 1935, the presidential aspirations of Senator Huey Long (D-La.) were no secret. He had even written a book titled My First Days in the White House. Long was one of FDR’s most formidable political rivals and him running for president in 1936, potentially tanking Roosevelt’s reelection, was thought of as an actual threat. Long’s scheme was long-term: he didn’t intend to win in 1936, rather he intended to prematurely end FDR’s political career and he believed that whatever Republican won the White House would prove by 1940 to be unpopular and Long could steamroll him. He had argued before the Supreme Court before, which impressed Chief Justice William Howard Taft to the degree that he said of him that of the attorneys who argued before the court he was “the most brilliant lawyer who ever practiced” (Bishop). Roosevelt once famously wrote of him that he was “one of the most dangerous men in America”. Long’s influence has also been attributed by some historians to have considerably motivated his second New Deal, which went in a more redistributionist direction than the First New Deal, and this narrative is backed by FDR being reported as having admitted in private that he was attempting to “steal Long’s thunder” (Snyder, 117). However, this all came to a screeching halt when he was shot at the State Capitol on September 8, 1935, and died two days later. Officially, Carl Weiss was the assassin, but its possible that he was accidentally shot by his bodyguards while they gunned down Weiss. This was a serious blow to political populists, but his director of the Share Our Wealth society, Gerald L.K. Smith, aimed to continue Long’s legacy. Smith decided to team up with radio broadcaster Father Charles E. Coughlin and Townsend Plan advocate Dr. Francis Townsend. In this arrangement, according to historian Glen Jeansonne (1997) “Coughlin was the senior partner in the triumvirate because his movement was the largest and most volatile. Smith was the junior partner because he relied on the others for forums and mailing lists. But while Smith was temporarily weak, he had assets which made him potentially the strongest of the three: he was bold and fearless, unlike the aged and infirm Townsend, and he was better at speaking to a live audience than either Townsend or Coughlin. Smith was also the most ambitious and the most likely to use demagoguery and even violence to achieve his nebulous goals” (61-62). While these three men were compelling figures for people who sought answers for the Great Depression outside of FDR’s New Deal, none of them were up for running for president. Some possible contenders for this role were Senator Burton K. Wheeler of Montana, who would later become a foe of Roosevelt, the staunchly independent Senator William E. Borah of Idaho, or Governor Floyd Olson of Minnesota. Neither of the senators proved willing to follow through, with Borah trying to win the Republican nomination and Olson by 1936 would be dead from stomach cancer.
The Union Party was named such by Coughlin based on Abraham Lincoln’s Union Party, stating, “In 1864 when Lincoln proposed to abolish physical slavery there was established a ‘union party’! In 1936, when we are determined to annihilate financial slavery, we welcome the ‘union party’ became it has the courage to go to the root of our troubles” (Parsons, 58). The Union Party was for higher tariffs and non-interventionism in foreign affairs in the plank that America must be “self-contained and self-sustained”, Father Coughlin’s inflationary monetary views, adoption of the inflationary third Frazier-Lemke Farm Mortgage bill, old-age benefits, and a limitation on annual income (Parsons, 67).
The man who was ultimately picked was Rep. William Lemke (R-N.D.), an agrarian populist who had sponsored the Frazier-Lemke Farm Mortgage Act in 1934, which was subsequently overturned by the Supreme Court. The ticket had a lot of trouble gaining support from major sectors. Organized labor did not support this party, opting to stick with Roosevelt, which may have been a motivation for Coughlin and Smith’s later turns against organized labor. No major newspapers endorsed the Union Party. even had difficulty keeping unification within its own small group. It was also becoming increasingly clear that Smith was trying to take Dr. Townsend’s movement out from under him (Jeansonne, 50). He often looked shabby, was balding, often had stubble on his chin, and lacked charisma and public speaking ability, choosing to focus on facts and statistics rather than on rhetorical flare (Jeansonne, 55). While this was a more logical approach, it was a far less engaging approach than what Coughlin, Smith, and Townsend had to offer and he was not the centerpiece of the campaign. Who the centerpiece of the campaign was, incidentally, an issue throughout, with Smith and Coughlin competing for top billing. Dr. Townsend himself was by this time nearly 70 and wasn’t a commanding presence. Father Coughlin would denounce Roosevelt as “Franklin Double-crossing Roosevelt”, a “liar”, and a “great betrayer”, which he would subsequently regret as intemperate and he came to conclude it was more his advisors to blame than him (Gallagher, 22-23). However, Coughlin’s rhetoric would get more and more wild as the campaign progressed. This included in separate occasions calling Roosevelt “anti-God” and his cabinet as “Hull, the internationalist and number one communist. Then comes Ma Perkins, Ickes, Morgenthau, Tugwell, Mordecai Ezekiel – all communists” (Parsons, 77). Such an amping up of rhetoric was a bid for attention within the Union Party. As historian Glen Jeansonne (1997) wrote, “[Gerald L.K.] Smith brought out the worst in Coughlin, who was driven to excess as he tried to compete with him. His speeches became increasingly demagogic and his credibility declined” (56). Smith was the ultimate of the three demagogues, having an incredible talent for public speaking but this was combined with off-the-wall statements. In one speech, he said, “A nursing baby, they say, is content while it’s taking milk; you set in your places and take it while I pour it on, and I’ll tell you when to clap. I come to you 210 pounds of fighting Louisiana flesh, with the blood memory of Huey Long who died for the people of this country still hot in my eyes…and I’ll show you the most historic and contemptible betrayal ever put over on the American people…our people were starving and they burned the wheat…hungry and they killed the pigs…led by Mr. Henry Wallace, secretary of Swine Assassination…and by a slimy group of men culled from the pink campuses of America with friendly gaze fixed on Russia” (Jeansonne, 55). He also was apocalyptic in his rhetoric and linked FDR to two incompatible groups. Namely, international bankers and communists, and warned that if elected it would be the last free election in America (Jeansonne, 57). However, there was one speech that went way too far for Lemke and Dr. Townsend. On October 20th, Smith announced the formation of a movement to “seize the government of the United States” and that “ten million patriots” would lay down their lives to save the US from an international communist conspiracy, and that four hundred wealthy individuals would give the movement 1% of their income to “make America vigorously nationalistic” (Jeansonne, 59). Even before the election occurred, all three men were pursuing separate courses in the campaign.
Although Coughlin and others hoped the ticket would cut into Roosevelt’s support, it really only slightly cut into the support of Roosevelt as well as Republican Alf Landon, making its net impact negligible, and it didn’t even win 1 million votes. Dr. Townsend didn’t even vote for Lemke, rather Republican Alf Landon (Grossman). Coughlin regretted the 1936 campaign as ill-conceived. He held in 1972 that he had been persuaded by “a lot of nincompoops” to do so (Gallagher, 21). One might say things would have gone better for such a third-party run had Huey Long not been killed in 1935. After all, the Roosevelt campaign estimated that if he ran, he would win 10% of the vote in 1936. However, he would likely have been indicted for tax evasion, which would probably have depressed his support (I would in past years have said certainly rather than probably, but I’ve learned not to underestimate support for demagogues) depressing these figures (Feuer herd). Dr. Townsend would withdraw from politics and as Social Security started paying out benefits, the influence of him and his plan fizzled. Smith and Coughlin would become known as anti-Semites and Nazi sympathizers in their demagoguery, with Coughlin being out of politics after 1942 and Smith, although never giving up on trying for influence, was condemned to increasing obscurity.
References
Feuerherd, P. (2017, September 15). Huey Long: A Fiery Populist Who Wanted to Share the Wealth. JSTOR Daily.
Retrieved from
https://daily.jstor.org/huey-long-a-fiery-populist-who-wanted-to-share-the-wealth/
Gallagher, R.S. (1972, October). Father Coughlin: The Radio Priest. American Heritage, 23(6).
Retrieved from
https://www.americanheritage.com/father-coughlin-radio-priest
Grossman, R. (2016, July 15). The third-party run of 1936: Union Party barely unified in fight to oust Roosevelt. Chicago Tribune.
Retrieved from
https://www.chicagotribune.com/opinion/commentary/ct-third-party-president-1936-flashback-perspec-0717-md-20160715-column.html
Jeansonne, G. (1997). Gerald L.K. Smith: minister of hate. Baton Rouge, LA: Louisiana State University Press.
Parsons, M.H. (1965, July). Father Charles E. Coughlin and the Formation of the Union Party 1936. Master’s Theses. 4999.
Retrieved from
https://scholarworks.wmich.edu/cgi/viewcontent.cgi?article=6035&context=masters_theses
Snyder, R.E. (1975, Spring). Huey Long and the Presidential Election of 1936. Louisiana History: The Journal of the Louisiana Historical Association, 16(2).








